Reference.
Reference is a big thing in all things creative. Whether your a writer, director, designer, we all need inspiration and research to get a fresh perceptive on a particular problem. Being totally honest, most of the time this now incorporates basically ganking a series of videos, images and excerpts from a single search term in google….
Yep and that's exactly what I did for 8 Bit Love's Music Video series. When I started thinking about this post I was really concerned that no one was going to learn anything from it. It was clear what I had done, a simple Google search. Hence everyone could emulate it in the same fashion by plugging the same keys into Google.
Let's say in the Google image search we type "The 1950's"
A couple of my favourites...... [I'm not attempting to be sexist with the first one, just think it's a great illustration]
From Creatively Different Roller Blinds
Stor-Mor Magazine Advertisement, UK, 1950s
From The Guardian UK
Corn Flake packet in the 1950s
... and chances are, several hundred other creatives have done exactly that same thing.
Soooo, how to avoid said quandary of the same inspiration for the same starting thought.
I came up with a little set points to gather a new slightly more in depth approach.
Here is a summarised list of the steps.
- Four Inspiration Words.
- One Google Image search result.
- One best practice motion example of the mood/style of the piece.
- Real photo's taken in the real world.
- Small/Quick Tests.